Where AI is actually moving revenue.

Case studies with receipts. Benchmark data nobody else has. The unvarnished post-mortems on what’s failing. If it isn’t backed by a name, a number, or a screenshot — it doesn’t run.

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Issues published — every one backed by receipts.

of an org’s operational AI value is actually captured — the rest leaks in the system around the AI.

80–90%

estimated pilot failure rate — and the failures are rarely the AI’s.

editorial pillars — Reality Check, Benchmark, Teardown, Post-Mortem, Playbook.

Why trust the byline

Jonathan KvarfordtEditor · The Revenue AI Report

The operator in the case is the protagonist. I’m the byline, not the subject.

AI and GTM operator with 15+ years in revenue. Led marketing & GTM at Momentum (acquired by Salesforce in early 2026), founded the GTM AI Academy, and have advised hundreds of CRO/CMO leaders on what works and what breaks. This report is the download from those rooms.

Independent & unsponsored. No vendor has editorial input here. If a current or past employer ever appears in a Case or a Stack, it’s because an operator’s numbers were interesting — and it will be disclosed at the top of the piece, in bold.

The Archive

Every issue. Sorted by what it actually proves.

One named operator, one named implementation, the cost line, and what broke. Filter by editorial pillar.